June Spotlight: Featurette Round Up


This month we’re shining the spotlight on a few of our fantastic featurettes that premiered in June.  In the age of over-information it’s hard to get an audience’s attention with just a trailer.  More films are using featurettes as a way to double their marketing efforts, while creating engaging exclusive video content that you wouldn’t find elsewhere.  Check out a few of our recent featurettes after the break.

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Wheelhouse Creative Behind the Scenes at The Juilliard Gala

 Dreams Come True: A Celebration of Juilliard Music

The Juilliard Gala

On Tuesday, April 29th, 2014, The Juilliard School held their bi-annual gala, a “celebration of Juilliard music,” with performances by distinguished alumni accompanied by the incredible appearances of harpsichordist, conductor, musicologist, and teacher William Christie and captivating soprano, Renée Fleming.  The Juilliard orchestra performed throughout the night led by accomplished conductor, Alan Gilbert.

What is even more exciting is the fact that Rob Lyons and Ze’ev Gilad of Wheelhouse Creative had the opportunity and the responsibility of running live video and animations behind The Juilliard Orchestra and company.

“Working with Juilliard for this year’s gala was so exciting for us, because unlike in years past when we had just produced and delivered a number of videos for the event – this year we were responsible for running the live video on stage for the whole performance and it allowed us to work more closely with the amazing Juilliard crew led by Tricia Ross, Kent McKay and guest lighting director Jim Ingalls to create projected animations that accompanied the performances of the Juilliard Orchestra and other performers.

It was a real thrill to see the whole show come together for this spectacular one night only event!”

– Rob Lyons, Executive Director of Wheelhouse Creative

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From The Vault: American Hardcore (2006)

American Hardcore is a 2006 documentary released by Sony Pictures Classics based on the book “American Hardcore: A Tribal History” and chronicle’s the birth and evolution of hardcore punk rock from 1978 to 1986.

Paul Rachman directed this acclaimed documentary and is one of our favorite directors to work with.  American Hardcore goes back to Rachman’s music video roots (Bad Brains, The Replacements) and showcases his immense background and knowledge of the subject. Rachman has been an active player in the independent filmmaking world – writing, directing and producing innovative films, along with co-founding the popular film festival “Slamdance” in 1995.

We had the chance to pick Paul’s brain about the trailer creation process and his latest ventures.  Click below for the full interview.

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