Wheelhouse spinning 360-degrees!

This Spring saw the debut of a new division here at Wheelhouse Creative — 360-degree video production!

IMG_0202With 360-degree video, multiple GoPro cameras record simultaneously from different vantage points, covering a full 360 degree layout. Once these recordings are stitched together through digital software, viewers can explore from the center of a 360º world.

In April and May, Wheelhouse Creative created two major 360-degree VR videos for VOGUE: the red carpet for the Tribeca Film Festival Opening Night Film and the star-studded red carpet for the famed “First Monday In May” Met Gala!

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Both were incredible experiences that taught us a ton about this new technology and the future of immersive cinema.

See these 360-degree videos on the links below

Met Gala Red Carpet

Tribeca Film Fest Red Carpet

To experience 360 video in all its glory, viewers don’t need to wear a virtual reality head-set. Just click on that link and explore the video space directly in Facebook.

2016-04-13 18.27.27The Met Gala 360-video garnered over 6,000 views in under an hour and should soon surpass 100k views. The video offers viewers the unique experience of participating in Met Gala’s red carpet event, gaining an up-close encounter with some of the biggest A-list celebrities, including Taylor Swift, Amy Schumer, Naomi Watts, Stephen Colbert, the Olsen Twins, Claire Danes, and Beyonce.

Wheelhouse Creative Executive Director Rob Lyons and Head Of Post-Production Zac Castellano discussed the challenges of 360-degree production and Wheelhouse’s entry into this exciting new field.

What do you hope viewers will get from 360 video footage that they won’t get from traditional footage?

Rob: The amazing thing about this technology is that it puts the viewer right in the environment. At the Met Gala, we were able to put the camera right on the carpet. That is a view that very few people are able to see, and with this technology we can put you right there in the middle of things.  It’s an amazing vantage point.


What are some challenges with 360 video production?

Rob: Shooting is fairly easy, but the GoPro cameras have some serious restrictions. The real challenge becomes in post production, stitching together 7 or 10 cameras is not an easy feat.

Zac: One of the biggest challenges of 360 video is the disparity between the images from each camera. The concept of parallax comes into play here, where the distance of an object from the camera affects where the “stitching point” between cameras should be. Many times, you’re forced to prioritize between stitching the foreground or background in certain points of your video.

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Senior Creative Ze’ev Gilad looks on as Zac works on the stitching

Rob: Another challenge is the time it takes to create a video. Just viewing all of the footage is complicated, because you have to multiply the running time by however many cameras you are using. The stitching process requires a ton of CPU processing power and render times are extremely long.

What events will/could Wheelhouse cover in the future?

Rob: We’re game for anything – looking forward to doing some more live events, behind the scenes on a few films, hopefully some concerts, and maybe we’ll go into space!

Magician: The Astonishing Life & Work of Orson Welles Available on DVD

Chuck Workman’s documentary, Magician: The Astonishing Life & Work of Orson Welles is a look into the remarkable genius of the filmmaker and star.  Orson Welles’s life was magical: a musical prodigy at age 10, a director of Shakespeare at 14, a painter at 16, a star of stage and radio at 20, romances with some of the most beautiful women in the world, including Rita Hayworth. His work was similarly extraordinary, most notably Citizen Kane, (considered by many to be the most important movie ever made), created by Welles when he was only 25.

In collaboration with Cohen Media Group’s Charles S. Cohen and Calliope Films, Wheelhouse Creative was proud to serve as one of the production facilities for this highly-regarded documentary.  This is Wheelhouse Creative’s second collaboration with Chuck Workman, following What Is Cinema? in 2013.

In addition to creating the trailer, Wheelhouse cinematographer Michael Lisnet shot interviews for the film including Chris Welles, Elvis Mitchell and Julie Taymor. Wheelhouse animation and title designers Ze’ev Gilad and Beverly Rosenzweig’s work can also be seen in the film in the 3D animation and lower third design, respectively.

Continue reading for interviews with the Wheelhouse team, an inside look at creating the trailer and more.

Magician: The Astonishing Life & Work of Orson Welles is available on Blu-Ray and DVD from Amazon.  More information on the  film can be found on Cohen Media Group‘s website.

Wheelhouse Profile: Karen Altman, Composer of Magical Universe


This month we’re profiling Karen Altman in honor of the theatrical release of Magical Universe.

Karen Altman is a talented composer from Virginia who has teamed up with Wheelhouse Creative’s Jeremy Workman to compose an original film score for his documentary, Magical Universe. Not unlike the film, Karen’s music is both enchanting and mesmerizing. In an interview with Karen, we got a glimpse into the creative mind behind the music.

Click below to read the full interview!

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The Great Trade Robbery Premiere

JJ-1 The latest ESPN 30 for 30 short from Wheelhouse Creative premiered today on Grantland.  The Great Trade Robbery directed by Stuart Zicherman about the greatest football trade in history.  Read the official synopsis below and hit read more to see the full short film.

In 1989, the storied Dallas Cowboys were a team stuck in mediocrity. They had a brand-new owner in Jerry Jones. They had a brand-new coach (just two years removed a national championship with Miami) in Jimmy Johnson. What they didn’t have was talent. But Dallas did have one asset that stood out: running back Herschel Walker. So Johnson went out to see what he could get for no. 34. Enter the Minnesota Vikings — a team that appeared to be on the cusp of many long playoff runs. All they needed was someone like Walker to put them over the top. They got Walker, but what did they give up? This film breaks down that deal and how the Cowboys’ new front office was able to give away one player and gain a dynasty of its own.

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Kid Danny to Premiere on Grantland

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The new Wheelhouse produced ESPN 30 for 30 short Kid Danny is set to premiere online at Grantland on Wednesday, August 13th.  The short film follows the story of Danny Almonte, a little league pitcher from the Bronx who made headlines when he and his teammates were disqualified from the 2001 Little League World Series.

Wheelhouse Creative was proud to partner with director Andrew Cohn to tell this unique story for ESPN’s 30 for 30 series.  Andrew previously directed the basketball documentary Medora, which received a large amount of critical acclaim last year on the festival circuit.  We recently sat down with Andrew to talk more about Kid Danny – look for that interview later this week.  Read more to watch an exclusive clip released by ESPN and be sure to watch the full film on Grantland later this week.

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