The trailer for Junebug, distributed by Sony Pictures Classics, is a Wheelhouse favorite featuring an intimate, perceptive American indie about a favorite son who returns to his family home in North Carolina. The movie is most known as Amy Adams breakout performance, earning her first Oscar nomination for Best Supporting Actress.
Though Junebug was considered an indie sleeper at the time of it’s release it quickly had commercial success after a four-star review from Roger Ebert in which he praises Adams performance and the entire film as “a movie that understands, profoundly and with love and sadness, the world of small towns.”
Read more after the break for Rob and Jeremy’s take on the movie, and the challenges of creating the trailer.
Jeremy: Junebug is a deceptively simple trailer. At first glance it almost seems like not much work went into making it, when in reality, it was extremely difficult to nail the perfect tone. We wanted the trailer to really reflect the film’s unique aesthetic and local “authenticism”, so we explored a lot of different approaches in an effort to get it right. We worked very closely with Sony Classics and the film’s director Phil Morrison on the trailer and we finally nailed that perfect lo-fi, low-tech style by about Version 15! This was one of those trailers that really developed over the course from our first cut to the final cut. (Our Version 1 looked nothing like the finished trailer). It was just very important that trailer reflect the really personal and unique style that Phil had accomplished with the film and that’s not something that’s easy to do in a two minute trailer. In a trailer, your tendency is always to push it faster and try to squeeze as much as you can in it. But, in this trailer, it was almost the opposite approach. So, we all had to rethink some of our own preconceptions to get it right. I also love how we managed to really showcase Amy Adams’s performance in the trailer. You can watch the trailer and understand why this was her breakthrough role — which was also not easy to do in two minutes! I look back now and it’s definitely one of my all time faves.
Junebug is available on DVD and via Netflix.