The Great Trade Robbery Premiere

JJ-1 The latest ESPN 30 for 30 short from Wheelhouse Creative premiered today on Grantland.  The Great Trade Robbery directed by Stuart Zicherman about the greatest football trade in history.  Read the official synopsis below and hit read more to see the full short film.

In 1989, the storied Dallas Cowboys were a team stuck in mediocrity. They had a brand-new owner in Jerry Jones. They had a brand-new coach (just two years removed a national championship with Miami) in Jimmy Johnson. What they didn’t have was talent. But Dallas did have one asset that stood out: running back Herschel Walker. So Johnson went out to see what he could get for no. 34. Enter the Minnesota Vikings — a team that appeared to be on the cusp of many long playoff runs. All they needed was someone like Walker to put them over the top. They got Walker, but what did they give up? This film breaks down that deal and how the Cowboys’ new front office was able to give away one player and gain a dynasty of its own.

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Kid Danny to Premiere on Grantland

Screen shot 2014-08-11 at 4.44.29 PM

The new Wheelhouse produced ESPN 30 for 30 short Kid Danny is set to premiere online at Grantland on Wednesday, August 13th.  The short film follows the story of Danny Almonte, a little league pitcher from the Bronx who made headlines when he and his teammates were disqualified from the 2001 Little League World Series.

Wheelhouse Creative was proud to partner with director Andrew Cohn to tell this unique story for ESPN’s 30 for 30 series.  Andrew previously directed the basketball documentary Medora, which received a large amount of critical acclaim last year on the festival circuit.  We recently sat down with Andrew to talk more about Kid Danny – look for that interview later this week.  Read more to watch an exclusive clip released by ESPN and be sure to watch the full film on Grantland later this week.

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From the Vault: Junebug (2005)

The trailer for Junebug, distributed by Sony Pictures Classics, is a Wheelhouse favorite featuring an intimate, perceptive American indie about a favorite son who returns to his family home in North Carolina.  The movie is most known as Amy Adams breakout performance, earning her first Oscar nomination for Best Supporting Actress.

Though Junebug was considered an indie sleeper at the time of it’s release it quickly had commercial success after a four-star review from Roger Ebert in which he praises Adams performance and the entire film as “a movie that understands, profoundly and with love and sadness, the world of small towns.” 

Read more after the break for Rob and Jeremy’s take on the movie, and the challenges of creating the trailer.

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Trailer Spotlight: Finding Fela

From Academy Award winning director Alex Gibney, Kino Lorber‘s Finding Fela documents the story of Fela Kuti, an African visionary who used his Afrobeat music as a weapon to ignite a revolution against the repressive Nigerian military regime and illuminate his Pan Africanist political beliefs. The film weaves together footage of Fela from the 70’s and 80’s with numbers from the musical adaption of his life as well as interviews with his children, The Roots’ Questlove, choreographer Bill T. Jones, and Paul McCartney among others.

Cutting the trailer for a documentary about this monumental figure in music history was certainly a challenge – for any biographical documentary you need to find the right balance of educating and entertaining.  Read more for insight into the process of creating this trailer.

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Wheelhouse Creative on Entertainment Weekly Radio

Wheelhouse Creative co-founders Rob Lyons and Jeremy Workman had the opportunity to chat with Julia Cunningham and Mario Correa from the News & Notes show on Entertainment Weekly’s SiriusXM channel.  Julia and Mario had “just about a million” questions about the trailer creation process, which Rob and Jeremy were more than happy to answer.  Hear them chat about the history of trailers and the in’s and out’s of the trailer industry.

Listen to an excerpt of the interview above, or click to read more for some of our favorite questions and answers.

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June Spotlight: Featurette Round Up


This month we’re shining the spotlight on a few of our fantastic featurettes that premiered in June.  In the age of over-information it’s hard to get an audience’s attention with just a trailer.  More films are using featurettes as a way to double their marketing efforts, while creating engaging exclusive video content that you wouldn’t find elsewhere.  Check out a few of our recent featurettes after the break.

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Wheelhouse Creative Behind the Scenes at The Juilliard Gala

 Dreams Come True: A Celebration of Juilliard Music

The Juilliard Gala

On Tuesday, April 29th, 2014, The Juilliard School held their bi-annual gala, a “celebration of Juilliard music,” with performances by distinguished alumni accompanied by the incredible appearances of harpsichordist, conductor, musicologist, and teacher William Christie and captivating soprano, Renée Fleming.  The Juilliard orchestra performed throughout the night led by accomplished conductor, Alan Gilbert.

What is even more exciting is the fact that Rob Lyons and Ze’ev Gilad of Wheelhouse Creative had the opportunity and the responsibility of running live video and animations behind The Juilliard Orchestra and company.

“Working with Juilliard for this year’s gala was so exciting for us, because unlike in years past when we had just produced and delivered a number of videos for the event – this year we were responsible for running the live video on stage for the whole performance and it allowed us to work more closely with the amazing Juilliard crew led by Tricia Ross, Kent McKay and guest lighting director Jim Ingalls to create projected animations that accompanied the performances of the Juilliard Orchestra and other performers.

It was a real thrill to see the whole show come together for this spectacular one night only event!”

– Rob Lyons, Executive Director of Wheelhouse Creative

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