Wheelhouse spinning 360-degrees!

This Spring saw the debut of a new division here at Wheelhouse Creative — 360-degree video production!

IMG_0202With 360-degree video, multiple GoPro cameras record simultaneously from different vantage points, covering a full 360 degree layout. Once these recordings are stitched together through digital software, viewers can explore from the center of a 360º world.

In April and May, Wheelhouse Creative created two major 360-degree VR videos for VOGUE: the red carpet for the Tribeca Film Festival Opening Night Film and the star-studded red carpet for the famed “First Monday In May” Met Gala!

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Both were incredible experiences that taught us a ton about this new technology and the future of immersive cinema.

See these 360-degree videos on the links below

Met Gala Red Carpet

Tribeca Film Fest Red Carpet

To experience 360 video in all its glory, viewers don’t need to wear a virtual reality head-set. Just click on that link and explore the video space directly in Facebook.

2016-04-13 18.27.27The Met Gala 360-video garnered over 6,000 views in under an hour and should soon surpass 100k views. The video offers viewers the unique experience of participating in Met Gala’s red carpet event, gaining an up-close encounter with some of the biggest A-list celebrities, including Taylor Swift, Amy Schumer, Naomi Watts, Stephen Colbert, the Olsen Twins, Claire Danes, and Beyonce.

Wheelhouse Creative Executive Director Rob Lyons and Head Of Post-Production Zac Castellano discussed the challenges of 360-degree production and Wheelhouse’s entry into this exciting new field.

What do you hope viewers will get from 360 video footage that they won’t get from traditional footage?

Rob: The amazing thing about this technology is that it puts the viewer right in the environment. At the Met Gala, we were able to put the camera right on the carpet. That is a view that very few people are able to see, and with this technology we can put you right there in the middle of things.  It’s an amazing vantage point.


What are some challenges with 360 video production?

Rob: Shooting is fairly easy, but the GoPro cameras have some serious restrictions. The real challenge becomes in post production, stitching together 7 or 10 cameras is not an easy feat.

Zac: One of the biggest challenges of 360 video is the disparity between the images from each camera. The concept of parallax comes into play here, where the distance of an object from the camera affects where the “stitching point” between cameras should be. Many times, you’re forced to prioritize between stitching the foreground or background in certain points of your video.

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Senior Creative Ze’ev Gilad looks on as Zac works on the stitching

Rob: Another challenge is the time it takes to create a video. Just viewing all of the footage is complicated, because you have to multiply the running time by however many cameras you are using. The stitching process requires a ton of CPU processing power and render times are extremely long.

What events will/could Wheelhouse cover in the future?

Rob: We’re game for anything – looking forward to doing some more live events, behind the scenes on a few films, hopefully some concerts, and maybe we’ll go into space!